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The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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“let content inform the commercial decisions that we made”
content_strategyproduct_development
What It Means
Use content engagement data to validate commercial opportunities before building them
Why It Matters
Reduces risk of building products nobody wants by using real engagement as market validation
When It's True
When you have measurable content engagement and can translate topics into purchasable products
When It's Risky
When engagement doesn't correlate with purchasing intent or when products can't be built around content
How to Apply
1
Track detailed engagement metrics on content
2
Identify highest-performing themes
3
Build products around those themes first
Example Scenario
“Home renovation blog sees highest engagement on kitchen content, launches kitchen design service instead of general contracting”