My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“separating the offer from the Fulfillment of the offer”
What It Means
Create an irresistible offer first, then build the product to fulfill that specific offer rather than the reverse
Why It Matters
Prevents building products nobody wants and ensures strong market demand before investment
When It's True
For most courses, services, and products in competitive markets
When It's Risky
When you can't deliver on the offer promises, or in highly regulated industries
How to Apply
Research customer problems through direct conversation
Craft offer that feels like obvious value exchange
Test offer with landing pages before building product
Design fulfillment specifically to match offer promises
Example Scenario
“Instead of building comprehensive YouTube course then trying to sell it, first create 'save 100+ hours' offer, test it, then build course to deliver that specific time-saving promise.”