My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Media is the top of the funnel, products are the real business”
What It Means
Content creation should be viewed as customer acquisition rather than the main profit center
Why It Matters
Reframes how content creators think about monetization and business building
When It's True
When you have products that serve your content audience's needs
When It's Risky
When you don't have product-market fit or when content quality suffers from commercial focus
How to Apply
Evaluate content ROI based on customer acquisition, not just ad revenue
Prioritize content that drives product sales over pure engagement
Invest in content creation as marketing expense, not revenue center
Example Scenario
“YouTube creator stops chasing sponsorship deals and launches product line, using videos to demonstrate products rather than just entertain.”