My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“pretty much anyone could do this, but no one will do it”
What It Means
Many business opportunities exist that require boldness rather than rare skills, but most people won't pursue them due to social anxiety or pride
Why It Matters
Identifies a class of 'white belt businesses' perfect for first-time entrepreneurs who lack capital but have courage
When It's True
For service businesses that are socially uncomfortable but not technically complex
When It's Risky
When you overestimate how 'easy' something is or underestimate real skill requirements
How to Apply
Look for things successful people pay others to avoid doing
Test your comfort with rejection and embarrassment
Start with low stakes to build confidence
Example Scenario
“Street interviewing strangers for brand testimonials - requires courage to approach people and handle rejection, but no special technical skills. Most founders would rather pay someone else than do it themselves.”