My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“if you have in your diligence checklist is this company a form of deep Revenge the answer is yes cut the check”
What It Means
Companies founded as revenge against perceived wrongs are strong investment opportunities
Why It Matters
Provides counterintuitive but effective investment heuristic based on founder psychology
When It's True
When founders have genuine grievances and channel them productively into business building
When It's Risky
When revenge motivation is purely destructive or not aligned with market opportunity
How to Apply
Add to formal investment due diligence process
Probe founder backstory for motivating wounds
Assess if business directly addresses founder's grievance
Example Scenario
“Investor evaluates startup founded by executive fired from previous company, sees revenge motivation as positive signal for persistence through challenges”