My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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“wouldn't you rather reach the hundred people that're going to buy versus 100,000 people”
audienceintentstrategy
What It Means
High-intent small audiences are more valuable than large disengaged audiences
Why It Matters
Challenges conventional wisdom about scale and reach in media
When It's True
When selling high-value products or services requiring real purchase intent
When It's Risky
For brand awareness or low-consideration purchases where reach matters
How to Apply
1
Focus content on engaged, high-intent audiences
2
Price out low-value subscribers
3
Build products for specific audience needs
Example Scenario
“Target 45K engaged Flying Magazine subscribers rather than 108K including many who never buy aviation products”