My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“everybody does X and we do Y”
What It Means
The core differentiation slide should contrast your strategic approach against what competitors typically do
Why It Matters
Helps investors immediately understand your competitive advantage in simple terms rather than getting lost in feature comparisons
When It's True
When you have a fundamentally different approach to solving the same problem as existing solutions
When It's Risky
If your differentiation is minor or just features rather than strategic approach differences
How to Apply
Research how all existing solutions approach your problem
Identify the common strategy most use
Articulate your fundamentally different strategic approach
Explain why your approach works better
Example Scenario
“Sleep app explains 'everybody else tries to solve insomnia with pills, we do it with skills through behavioral therapy' - clearly contrasting medical vs behavioral approaches.”