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“My teeth are a permission slip”
positioningpsychologyproduct
What It Means
Products can give customers permission to express parts of themselves they normally can't access
Why It Matters
Reveals how to position commodity products as identity tools rather than functional items
When It's True
When customers have desired behaviors blocked by social norms or confidence barriers
When It's Risky
When the permission isn't actually valued or when product can't deliver the promised permission
How to Apply
1
Identify what behavior your product enables
2
Position product as permission rather than function
3
Price based on emotional value not material cost
Example Scenario
“Marketing fake teeth not as novelty items but as tools that let people be playful and silly in socially acceptable ways”