My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“trouble is opportunity”
What It Means
Crisis situations often create mispricings and opportunities for sophisticated investors willing to act when others flee
Why It Matters
Most people avoid troubled assets, creating opportunity for those who can analyze risk properly
When It's True
When fundamental value exists despite temporary problems, when you have superior analytical capabilities, during panic-driven selloffs
When It's Risky
When problems are actually fundamental rather than temporary, when you lack expertise to evaluate properly
How to Apply
Maintain dry powder for crisis opportunities
Develop rapid due diligence capabilities
Build network for sourcing distressed opportunities
Focus on situations where temporary problems obscure fundamental value
Example Scenario
“Scott Galloway buying FTX bankruptcy claims at 20 cents on dollar during maximum stigma, tripling money as situation resolved better than expected”