My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“we can double the price or triple the price for offer and close at a higher percentage”
What It Means
Proper value equation optimization can dramatically increase both pricing and sales conversion rates
Why It Matters
Demonstrates that price and conversion aren't inversely related when value is properly engineered
When It's True
When value equation improvements genuinely address customer concerns and obstacles
When It's Risky
When improvements are superficial or don't address real customer problems, leading to buyer's remorse
How to Apply
Start with thorough customer obstacle analysis
Create real solutions for each obstacle category
Test price increases gradually while monitoring conversion
Ensure delivery matches increased expectations
Example Scenario
“Consulting firm adds implementation support and guarantees, allowing them to charge $50K instead of $15K while closing 40% vs 20% of prospects”