My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“dream outcome times perceive elective achievement below that you have time delay and then effort and sacrifice”
What It Means
Mathematical formula for determining offer value based on four key customer perception variables
Why It Matters
Provides systematic approach to increasing prices and conversion rates simultaneously
When It's True
When customers make rational decisions based on perceived value vs effort tradeoffs
When It's Risky
When customers make purely emotional or price-only decisions, or when dealing with true commodities
How to Apply
Audit current offer against each component
Identify which variables are weakest
Create specific improvements for each component
Test pricing changes based on improvements
Example Scenario
“Personal trainer realizes they can charge more by offering meal prep service (reduces effort) and guarantee results (increases perceived likelihood)”