My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“you should be amazing at social media”
What It Means
Young entrepreneurs should leverage their generational advantage in social media marketing
Why It Matters
Social media marketing is cost-effective and plays to young founders' natural strengths
When It's True
When competing against established brands with bigger budgets but less social media savvy
When It's Risky
If social media doesn't align with target customer demographics or buying behavior
How to Apply
Prioritize content creation and social media presence over traditional advertising
Tell authentic founder story through social platforms
Use creativity and trends rather than budget to compete
Example Scenario
“Young food brand uses founder's personal story on TikTok to compete against established CPG companies spending millions on traditional ads”