My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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“Never in a million years would I've thought a cold plunge business would do north of 100 million”
market_sizeassumptionswellness
What It Means
Premium wellness markets are much larger than they appear from outside
Why It Matters
Shows how entrepreneur assumptions about market size can be wildly wrong
When It's True
For premium lifestyle products with strong influencer backing and social proof
When It's Risky
When assuming all niche markets are larger than they appear without validation
How to Apply
1
Look for markets dismissed as too small
2
Test premium pricing in wellness
3
Leverage influencer social proof
4
Don't assume niche means small
Example Scenario
“Dismissing expensive wellness products as niche when affluent health-conscious market is actually massive”