My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“That person's business is one Google search away from me ruining it”
What It Means
Businesses without defensible moats can be easily disrupted by competitors with basic research
Why It Matters
Highlights importance of building sustainable competitive advantages beyond just product features
When It's True
When business relies solely on information asymmetry or first-mover advantage without deeper moats
When It's Risky
When underestimating execution difficulty or regulatory barriers protecting incumbents
How to Apply
Test business ideas by googling competitive landscape
Evaluate investments by assessing competitive moats
Build defensible advantages beyond just product features
Example Scenario
“Supplement company with no unique formulation, patents, or brand loyalty vulnerable to any competitor doing basic ingredient research.”