My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“don't say no just tell me what you need to win”
What It Means
Focus negotiations on understanding underlying needs rather than fighting stated positions
Why It Matters
Creates win-win solutions by addressing root concerns rather than surface-level demands
When It's True
When both parties have legitimate underlying needs that could be met through creative solutions
When It's Risky
When the other party is negotiating in bad faith or when underlying needs are truly incompatible
How to Apply
Ask what concerns drive their position
Offer alternative solutions that address those concerns
Focus on mutual benefit rather than zero-sum thinking
Example Scenario
“Instead of arguing against a security deposit, ask what risks the landlord wants to mitigate, then offer corporate guarantees or extended lease terms that provide the same protection.”