My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“play a game you can win”
What It Means
Choose opportunities where your unique background and skills give you unfair advantages over competitors
Why It Matters
Dramatically increases probability of success by leveraging authentic strengths rather than competing on equal footing
When It's True
When you have genuine expertise, experience, or passion that others lack in a specific market
When It's Risky
When overestimating your advantages or when markets change faster than your advantages remain relevant
How to Apply
Audit your unique experiences and connections
Identify markets where these create competitive advantages
Choose opportunities with the best fit
Example Scenario
“A former military officer starts a security consulting firm rather than a general business consultancy because their background provides credibility competitors can't match.”