My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“addictions don't go away they just get transferred”
What It Means
Rather than trying to eliminate addictive tendencies, redirect them toward positive behaviors that satisfy the same psychological needs
Why It Matters
Provides a framework for helping people with addictive personalities channel their intensity productively
When It's True
When working with people who have demonstrated addictive behaviors or compulsive personalities
When It's Risky
When the person needs clinical treatment or when positive alternatives lack sufficient intensity
How to Apply
Identify what psychological need the addiction serves
Find equally intense positive alternatives
Create structure and community around the new behavior
Example Scenario
“A recovering gambling addict becomes obsessed with fitness competitions, channeling their need for risk and achievement into healthy competition.”