My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“There's no such thing as too long only too boring”
What It Means
Content length isn't the problem - lack of interesting, insightful, or useful information is what causes people to stop consuming
Why It Matters
Removes artificial constraints on content length and focuses attention on value delivery rather than arbitrary time limits
When It's True
When content provides continuous value, insights, or entertainment that justifies the time investment
When It's Risky
When rambling without purpose, when audience has limited attention spans, or when format demands brevity (like social media)
How to Apply
Focus on value density rather than arbitrary length targets
Test longer content to see if audience stays engaged
Use engagement metrics rather than length as success indicator
Pack content with insights, stories, and actionable information
Example Scenario
“Podcast episode runs 90 minutes but maintains high engagement because it's packed with specific tactics, personal stories, and actionable frameworks rather than filler content.”