My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“I only have three goals this year grow the channel get big and sell chocolate”
What It Means
Extreme focus on just 3 objectives rather than pursuing multiple opportunities simultaneously
Why It Matters
Shows how successful people achieve breakthrough results by concentrating resources rather than diversifying efforts
When It's True
When you have more opportunities than you can effectively execute on and need to choose the highest impact activities
When It's Risky
If the chosen focus areas are wrong or if external conditions change rapidly requiring pivot
How to Apply
List all current projects and goals
Identify the 2-3 that align with core strengths and market opportunities
Eliminate or delegate everything else
Communicate focus clearly to team and stakeholders
Example Scenario
“An entrepreneur with 10 different side projects chooses to focus only on their main SaaS product, marketing agency, and content creation, shutting down everything else to achieve 10x better results”