My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“startups equal growth”
What It Means
The defining characteristic of a startup versus small business is intentional design for rapid growth
Why It Matters
Clarifies that startup founders are primarily signing up to focus on growth/sales rather than building products
When It's True
When building venture-backable business designed to scale quickly
When It's Risky
When applied to businesses that should focus on profitability or sustainability over growth
How to Apply
Evaluate business ideas based on growth potential
Spend majority of time on growth activities
Choose business model based on preferred sales method
Build team around growth capabilities
Example Scenario
“If your startup idea requires enterprise sales but you hate enterprise sales, reconsider the business model since 90% of your time will be spent on growth/sales”