My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“write for equals”
What It Means
Create content as if speaking to intellectual peers rather than dumbing down or showing off
Why It Matters
Attracts genuinely aligned audience and creates sustainable content creation process
When It's True
When you have expertise or perspective worth sharing authentically
When It's Risky
When audience truly needs simplified explanations or technical accuracy is critical
How to Apply
Write in your natural voice and intelligence level
Avoid both dumbing down and showing off with jargon
Include uncertainties and learning process
Focus on what genuinely interests you
Example Scenario
“Instead of writing 'Top 10 AI Tips for Dummies' or using excessive technical jargon, write about AI developments the way you'd explain them to a smart friend”