My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“The best product Jack dorsy ever made was Jack dorsy”
What It Means
Jack Dorsey's greatest achievement was crafting his own public persona and narrative, not any actual product
Why It Matters
Highlights how personal branding and storytelling can be more valuable than actual accomplishments
When It's True
In industries where perception and narrative drive success, like tech leadership and venture capital
When It's Risky
When the gap between narrative and reality becomes too large and gets exposed publicly
How to Apply
Invest heavily in crafting your personal story and brand
Ensure your narrative is compelling and memorable
Align your public persona with your goals and values
Consistently reinforce your narrative through actions and communication
Example Scenario
“An entrepreneur realizes that telling a compelling story about their vision and background is getting them more investor meetings than their actual product metrics, so they invest more time in narrative development.”