My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“the best way to circumvent someone's bullshit detectors to not bullshit”
What It Means
Being genuine and authentic is more effective than trying to manipulate or trick your audience
Why It Matters
In long-form content like podcasting, audiences quickly detect and reject inauthentic personas
When It's True
In media formats that require sustained authenticity over time, especially podcasting
When It's Risky
May not apply to short-form content where hooks and manipulation can work temporarily
How to Apply
Focus on sharing real experiences and opinions rather than crafted personas
Admit mistakes and show vulnerability in content
Avoid trying to be someone you're not for audience appeal
Example Scenario
“A business podcaster shares their real struggles with anxiety and business failures, building deeper trust than competitors who only share success stories”