My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“the further apart those two things are, the more powerful the potential idea”
What It Means
Connecting concepts from very different domains creates more innovative and differentiated solutions than obvious combinations
Why It Matters
Provides framework for generating breakthrough ideas rather than incremental improvements
When It's True
When disparate concepts can be meaningfully connected without losing coherence or functionality
When It's Risky
When connections are too abstract or confusing for consumers to understand and adopt
How to Apply
Look for inspiration in completely unrelated industries
Ask 'what if this but for that' with distant concepts
Test that creative tension enhances rather than confuses value
Example Scenario
“Method combined personal care aesthetics with home cleaning function - two distant domains that created eco-chic positioning no competitor had attempted.”