My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“interesting people want to meet people that are doing interesting things”
What It Means
Social connections form around shared activities and mutual interests rather than passive networking
Why It Matters
Explains why hosting events is more effective than traditional networking approaches
When It's True
When people have discretionary time and choice in their social connections
When It's Risky
In forced networking situations or when 'interesting' activities don't align with audience interests
How to Apply
Focus on creating interesting experiences rather than selling yourself
Host events that attract the type of people you want to meet
Provide value to others before asking for anything in return
Example Scenario
“Instead of cold-emailing industry leaders, host a monthly roundtable on industry trends that naturally attracts the people you want to connect with.”