My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“if I did it it must not have been that hard”
What It Means
Successful people often diminish their achievements, leading to feelings that success was easier than it actually was
Why It Matters
Common psychological pattern that can lead to poor decision-making and identity crisis after success
When It's True
Particularly common among high achievers and entrepreneurs after major exits
When It's Risky
Can lead to taking unnecessary risks or dismissing the value of proven skills
How to Apply
Recognize this pattern in yourself after achieving success
Document the actual difficulty and obstacles you overcame
Seek external perspective on your achievements
Use this awareness when coaching other successful people
Example Scenario
“Entrepreneur sells company for $200M but feels like anyone could have done it, leading to risky investments in unfamiliar areas instead of building on proven strengths”