My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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“when you go where the water's flowing as they say and ride a wave you don't need to be like a genius”
trendsbusiness_strategybezos_number
What It Means
Following major market trends reduces the need for exceptional innovation or genius-level insights
Why It Matters
Explains why trend-following can be more reliable than trying to create entirely new markets
When It's True
When trends are strong, sustained, and have clear monetization paths
When It's Risky
When trends are too early, too late, or when you lack execution ability
How to Apply
1
Research major market trends before building products
2
Look for 'water flowing' rather than trying to create new rivers
3
Time market entry to ride trend momentum
Example Scenario
“Instead of inventing new social media platform, build tools for existing platform trends like TikTok commerce or LinkedIn automation”