My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“forget the vodka bottles forget the LED screens we need n95 masks”
What It Means
Successful businesses abandon existing products immediately when crisis creates massive new opportunities
Why It Matters
Shows importance of speed over attachment to existing business models during major disruptions
When It's True
During crisis periods when emergency demand creates price-insensitive buyers and supply shortages
When It's Risky
When crisis demand is temporary and you destroy sustainable business for short-term gain
How to Apply
Evaluate current business model against crisis opportunities
Be willing to completely abandon existing products/services
Move manufacturing/operations immediately to crisis needs
Example Scenario
“COVID hits and your promotional products company immediately shifts all production to masks, winning $50M+ government contracts by being first to market”