My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“I started an idea book in 2016. 10 ideas a day. A lot are bad ideas. 70 80% terrible, but you got to work your idea muscle.”
What It Means
Consistent daily idea generation builds creative thinking capacity, even though most ideas will be low quality
Why It Matters
Breakthrough innovations require volume of ideas to find the gems - quality emerges from quantity
When It's True
When you need constant innovation, when creative solutions are competitive advantage, when facing stagnation
When It's Risky
When execution is the bottleneck rather than ideas, when team is overwhelmed with existing ideas
How to Apply
Set specific daily idea quota (10 is harder than 5)
Accept that most ideas will be terrible
Focus on volume over quality initially
Review periodically to identify patterns and gems
Example Scenario
“Marketing manager struggling with campaign ideas commits to 10 daily marketing concepts for 30 days, discovering breakthrough approach in week 3 that increases engagement 300%”