My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“I look for an aha moment that I could capture within some sort of experience and then wrap a whole app around that”
What It Means
Product development should start with identifying a single impressive feature that can drive marketing, then build retention features around it
Why It Matters
Modern consumer apps need viral marketing hooks, and starting with the magic moment ensures your product is marketable
When It's True
For consumer apps relying on social media distribution and viral growth
When It's Risky
For B2B products or when the magic moment doesn't align with core user needs
How to Apply
Identify single AI feature that creates immediate wow factor
Ensure it's visually demonstrable in under 10 seconds
Build marketing content around this moment
Develop full product suite for retention
Example Scenario
“Cal's magic moment is photo-to-calories conversion, perfect for TikTok demos, with full tracking app built around it for retention”