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The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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“I don't remember my wife's phone number but I can recite all these jingles”
memoryjinglesmarketing
What It Means
Musical advertising creates stronger memory patterns than practical information
Why It Matters
Demonstrates superior memorability of jingle format over regular information
When It's True
When information is packaged in memorable musical format with repetition
When It's Risky
May not apply to all demographics or cultural contexts
How to Apply
1
Justify investment in audio marketing
2
Argue for memorable over sophisticated messaging
3
Design repetitive brand messaging
Example Scenario
“Convincing client to invest in jingle instead of visual campaign”