My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“attention is the most mispriced asset right now that most impacts everyone”
What It Means
Human attention is undervalued relative to its importance for achieving any business or personal goal
Why It Matters
Understanding this creates competitive advantage for those who master attention capture and allocation
When It's True
When attention determines success more than product quality alone, especially in crowded markets
When It's Risky
When focusing on attention comes at expense of product quality or when attention-seeking becomes inauthentic
How to Apply
Allocate significant time and budget to attention capture
Study platform algorithms and attention patterns
Create content specifically designed to earn attention
Measure attention metrics alongside business outcomes
Example Scenario
“A consultant realizes that being great at consulting isn't enough - they need to capture attention through content and speaking to get clients, so they spend 30% of their time on attention-generating activities.”