My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“why guess when you can test for cheaper than it almost cost to guess”
What It Means
Testing small is more cost-effective and informative than spending time and energy trying to predict outcomes
Why It Matters
Eliminates analysis paralysis and reduces wasted resources on untested assumptions
When It's True
When you have ability to run small tests quickly and measure results accurately
When It's Risky
When the cost of failure is very high or when testing might damage relationships/reputation
How to Apply
Set up rapid testing frameworks before making big decisions
Budget small amounts for experimental campaigns
Create minimum viable versions of ideas before full investment
Measure results quickly and scale what works
Example Scenario
“Instead of debating whether LinkedIn newsletter will work for your business, write 3 newsletters and measure engagement and lead generation before committing to a full content strategy.”