My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“nothing attracts a crowd like a crowd”
What It Means
Humans have irresistible urge to investigate when they see others gathered around something, creating automatic attention and social validation
Why It Matters
Events and crowds generate attention more effectively than individual marketing messages because they trigger survival instincts
When It's True
When events have genuine substance behind them and create authentic social gathering
When It's Risky
When crowds are artificially manufactured or when event lacks real value proposition
How to Apply
Create events around product launches instead of press releases
Design demonstrations that naturally gather crowds
Leverage media coverage of events for broader reach
Example Scenario
“PT Barnum's elevator demonstration drew crowd to watch Otis risk his life, creating newspaper coverage and sales that individual marketing couldn't achieve”