My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“when you use these seven things you are hijacking the limbic system of the brain”
What It Means
The seven marketing hijacks bypass rational thinking by targeting the primitive brain that controls emotions and instincts
Why It Matters
Understanding this allows marketers to create campaigns that generate automatic responses rather than requiring logical persuasion
When It's True
When using psychological triggers that tap into evolutionary survival instincts and social proof mechanisms
When It's Risky
When manipulating psychology unethically or when audience becomes aware of manipulation tactics
How to Apply
Apply the seven hijacks framework to marketing campaigns
Focus on emotional triggers rather than logical arguments
Test campaigns for limbic response vs rational response
Example Scenario
“Toothpaste campaign using tongue-on-teeth demonstration automatically triggers disgust response and desire to clean, bypassing rational evaluation of product claims”