My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Trust is the total mispriced asset in the market”
What It Means
Genuine audience trust has enormous economic value but is consistently undervalued because it's hard to measure compared to simple metrics like follower count
Why It Matters
Most people focus on vanity metrics instead of trust, creating opportunities for those who understand and build real influence
When It's True
In any market where influence and recommendations drive purchasing decisions
When It's Risky
When trust is industry-specific and doesn't transfer to your target market, or when it's based on entertainment rather than expertise
How to Apply
Focus on building deep trust with smaller audience over broad reach
Measure trust through actions (purchases, event attendance) not engagement metrics
Price partnerships based on trust depth, not follower count
Invest time in authentic relationship building with audience
Example Scenario
“A B2B consultant with 10K highly engaged newsletter subscribers can command higher partnership fees than an Instagram influencer with 100K followers but low purchase influence.”