My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Invest in your P&L”
What It Means
Look at your business expenses and try to become an investor in the companies you're already paying
Why It Matters
You're already validating these businesses with your wallet, so you understand their value proposition and could benefit from their growth
When It's True
When you're spending meaningful amounts with growing, profitable businesses where you could add strategic value
When It's Risky
When you don't actually understand the business or it has poor unit economics despite your usage
How to Apply
Audit your monthly business expenses
Identify which vendors are growing businesses you genuinely believe in
Approach founders about strategic investment opportunities
Negotiate equity participation rather than just affiliate deals
Example Scenario
“A marketing agency spending $5K/month on a promising analytics tool approaches the founder about taking equity stake and helping with customer acquisition.”