My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Quotes
“I want a cold email that is so good that you would invest off the cold email”
investingcommunicationselection
What It Means
Quality of initial communication is a reliable predictor of founder quality and commitment
Why It Matters
Saves time by filtering for only the most committed and capable founders upfront
When It's True
When you have established expertise and founders should be seeking you out specifically
When It's Risky
May miss good founders who aren't natural writers or don't know your work
How to Apply
1
Set high communication standards for initial contact
2
Use email quality as a screening mechanism
3
Only engage with people who demonstrate genuine interest and research
Example Scenario
“An investor receives a cold email with three recent investor updates and hack week videos, leading to immediate investment decision”