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“Success is going from failure to failure with no loss of enthusiasm”
persistencemindsetfailure
What It Means
True success requires maintaining motivation despite repeated setbacks
Why It Matters
Most entrepreneurs quit after early failures, but success comes from persistent iteration
When It's True
In uncertain environments requiring multiple attempts to find product-market fit
When It's Risky
When failing to learn from failures or persisting with fundamentally flawed approaches
How to Apply
1
Reframe failures as learning opportunities
2
Maintain team morale during difficult periods
3
Focus on process improvement rather than outcome disappointment
Example Scenario
“After getting sued and products pulled from trade show, use experience to improve IP research and legal preparation for next products”