My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Sometimes magic is just being willing to invest more energy into an idea than anyone else would deem reasonable”
What It Means
Extraordinary results often come from putting extraordinary effort into details that others would consider excessive
Why It Matters
Explains how to create truly memorable experiences that differentiate from competitors who won't invest the extra effort
When It's True
When the extra effort creates genuinely memorable experiences that customers value and share
When It's Risky
When the effort doesn't translate to customer value, or when it's unsustainable operationally
How to Apply
Identify opportunities where extra effort could create disproportionate impact
Calculate whether unreasonable effort generates reasonable returns
Focus unreasonable effort on moments customers will remember most
Example Scenario
“Magician buries 52 cards in grid pattern in backyard night before show to enable 'impossible' trick, creating unforgettable moment”