My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“people want junk food people want Cheetos and they want the Cheeto dust on their fingers”
What It Means
Consumers often prefer immediately gratifying, less optimal solutions over 'better for them' alternatives
Why It Matters
Challenges assumption that rational, optimized solutions will win in marketplace
When It's True
When convenience, entertainment, or immediate gratification outweigh long-term benefits in customer decision-making
When It's Risky
When targeting highly educated, health-conscious consumers who do prioritize optimization over convenience
How to Apply
Design for what customers actually want, not what they should theoretically want
Add entertainment or convenience elements to 'healthy' solutions
Test actual customer behavior vs stated preferences
Focus on immediate benefits rather than long-term optimization
Example Scenario
“Instead of building serious news consumption app, create health content that feels entertaining and immediately rewarding while still being beneficial”