My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“I think something has shifted in the culture where Health startups are no longer wishful thinking and people are legit willing to pay”
What It Means
Cultural shifts can transform niche markets into mainstream opportunities with real customer demand
Why It Matters
Indicates major market opportunity opening up as adoption moves beyond early adopters
When It's True
When early signals show broad customer traction, cultural influencers driving adoption, and multiple companies seeing success
When It's Risky
When mistaking early adopter enthusiasm for mainstream demand, or when cultural shifts reverse
How to Apply
Monitor adoption curve progression from freaks to early adopters to mainstream
Watch for multiple companies in space showing strong traction simultaneously
Track cultural influencers and their impact on consumer behavior
Position for mainstream adoption when early signals are strong
Example Scenario
“Health optimization moving from biohacker niche to mainstream preventative care, creating opportunities for accessible health services targeting broader market”