My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“all it is is a 10 times better version of an annual physical”
What It Means
Position products as dramatically better versions of accepted solutions rather than new categories
Why It Matters
Leverages existing customer behavior and willingness to pay instead of creating new market education needs
When It's True
When customers already use and pay for existing solution but have clear pain points with current offerings
When It's Risky
When existing solution is already excellent, when improvements don't justify premium pricing, or when customers don't value the improvements
How to Apply
Identify widely-used but suboptimal existing solutions in your market
Define specific dimensions where 10x improvement is possible
Position as 'better X' rather than 'revolutionary new category Y'
Price at premium but accessible level compared to existing solution
Example Scenario
“Instead of creating new 'health optimization platform,' position as '10x better annual physical' that customers already understand and pay for”