My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“this is the great story of every entrepreneur tell your wife an idea she says it sucks and you do it anyways”
What It Means
Spouse rejection of business ideas may actually indicate entrepreneurial opportunity
Why It Matters
Challenges conventional wisdom about seeking validation from close family members
When It's True
When spouse's risk aversion prevents them from seeing unconventional opportunities with high upside
When It's Risky
When spouse rejection is based on legitimate fatal flaws or when ignoring valid financial concerns
How to Apply
Don't automatically dismiss ideas because spouse thinks they're risky
Distinguish between emotional risk aversion and logical business concerns
Seek validation from target customers instead of family members
Consider spouse input on execution rather than opportunity assessment
Example Scenario
“Wife thinks door-to-door Christmas light sales is crazy idea, but neighborhood demand validation shows it's actually profitable opportunity she can't see”