My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“what if you actually create Financial incentive for people to actually go deal with their shit”
What It Means
Reversing traditional coaching economics by paying clients to solve problems instead of being paid to help them
Why It Matters
Addresses fundamental incentive misalignment in coaching where coaches benefit from prolonged client dependency
When It's True
When clients know what to do but lack motivation, especially for behavioral challenges
When It's Risky
For complex psychological issues or when clients genuinely lack knowledge rather than motivation
How to Apply
Design challenges that require action rather than discussion
Use financial rewards to overcome behavioral resistance
Create public accountability through documentation
Example Scenario
“Instead of charging someone $1000 for social anxiety coaching, offer them $1000 to complete specific social challenges while filming the process”