My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“send me location”
What It Means
Iconic UFC phrase meaning 'I'm ready to fight anywhere' - shows Zuckerberg adopting fighting culture language
Why It Matters
Demonstrates how tech leaders are embracing more aggressive, masculine personas and fighting metaphors
When It's True
When you're genuinely prepared to follow through on challenges and have the capability to compete
When It's Risky
When you're bluffing or when the other party might actually take you up on the challenge
How to Apply
Only make challenges you're prepared to follow through on
Use cultural references your audience will understand
Match energy of the person challenging you
Be prepared for escalation
Have exit strategy if things go too far
Example Scenario
“Business competitor makes public challenge about market share. Instead of ignoring it, company responds with 'send me location' energy by accepting the challenge and proposing specific metrics and timeline for comparison.”