My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“trade them mean keep them Keen”
What It Means
The less desperate or emotionally attached you appear, the more attractive and powerful your position becomes
Why It Matters
Desperation weakens negotiating position and decision-making quality across business and personal relationships
When It's True
In negotiations, dating, fundraising, or any situation where perceived scarcity creates value
When It's Risky
When genuine relationship building requires vulnerability, or when the other party sees through the technique
How to Apply
Build multiple options so you're not dependent on one outcome
Don't appear overly eager or desperate
Maintain emotional distance from specific deals
Have genuine alternatives ready
Focus on long-term value over short-term wins
Example Scenario
“Entrepreneur with previous exit can negotiate better terms with investors because they don't desperately need the money, while broke founder accepts worse terms due to desperation.”