My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“When you know, you know”
What It Means
Sometimes the right business partner or decision becomes immediately obvious during evaluation, similar to recognizing talent in sports
Why It Matters
Suggests that overthinking partnership decisions can be counterproductive when intuition and experience signal a clear fit
When It's True
When you have significant experience in evaluating people and partnerships, and multiple factors align quickly
When It's Risky
When you lack experience in the domain or mistake initial enthusiasm for genuine compatibility
How to Apply
Trust experienced intuition when evaluating partnerships
Don't second-guess clear positive signals from thorough evaluation
Use this mindset only after doing proper due diligence
Example Scenario
“After 4-hour detailed meeting with potential business partner, all questions are answered satisfactorily, values align, and both parties feel strong mutual fit - proceed without additional meetings”