My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Focus on who follows you not how many people follow you”
What It Means
The quality and relevance of your audience matters more than the total number of followers
Why It Matters
One aligned follower can provide more value than hundreds of misaligned ones through engagement, referrals, and business opportunities
When It's True
When building personal brand, selling services, or creating niche content where audience fit drives success
When It's Risky
In pure advertising models where reach directly correlates to revenue, or when building mass consumer products
How to Apply
Track engagement rates and quality interactions over follower counts
Create content that attracts your ideal audience even if it repels others
Measure success by business outcomes from audience rather than vanity metrics
Example Scenario
“Business consultant with 1,000 engaged CEO followers generates more consulting leads than influencer with 100,000 random followers who don't need business services.”