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My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Build a local service business using viral content marketing

Local service business owners who want to break out of traditional marketing

6-12 months to see results

What Success Looks Like

400,000+ views on videos, national brand recognition, premium pricing, constant demand pipeline

Steps to Execute

1

Start with short-form content to test what resonates

2

Identify feel-good stories in your service area

3

Document giving away free services to deserving customers

4

Create narrative around helping struggling community members

5

Scale to long-form content once you find what works

6

Use content to build company culture and attract talent

Checklist

Video equipment and editing capabilities
Process for identifying story subjects
Legal clearances for filming customers
Team buy-in for content creation time
Social media distribution strategy

Inputs Needed

  • Video equipment
  • Time allocation
  • Team participation
  • Story pipeline

Outputs

  • Viral content
  • Brand awareness
  • Premium positioning
  • Talent attraction

Example

“A roofing contractor creates Mr. Beast-style videos giving away free roofs to struggling families, building massive brand awareness and premium positioning”